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Branding, communicable marketing key to sustaining Nigeria’s music future – BMC

Branding, communicable marketing key to sustaining Nigeria’s music future – BMC

Nigeria’s music industry continues to shine on the global stage, with Afrobeats dominating international charts and selling out arenas from London to Atlanta. However, industry experts warn that without strong branding and communicable marketing, the momentum may not be sustainable. Nelson Omorotionmwan, popularly known as Big Man Critic (BMC), has raised concerns over the lack […]

Olukoyede: The quiet champion  at Nigeria’s EFCC

Olukoyede: The quiet champion  at Nigeria’s EFCC

By Raymond Igwe When President Bola Ahmed Tinubu appointed Olanipekun “Ola” Olukoyede as Chairman of the Economic and Financial Crimes Commission (EFCC) in October 2023, the decision was met with cautious optimism. Today, barely two years into his tenure, it is clear that the President’s choice was not only right but visionary. Olukoyede has quietly redefined […]