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Black Friday: Digital sales promo with different benefits, controversies

Black Friday: Digital sales promo with different benefits, controversies

By tomorrow, another Black Friday season kicks off. Presently, Black Friday is widely regarded as the busiest shopping event of the year. It provides shoppers with the opportunity of buying goods and services at very affordable costs – mostly, at half the original prices.

Digital trends to drive business growth

Digital trends to drive business growth

These are exciting times for Africa. With mobile phone usage in Sub-Sahara Africa reaching 44 percent in 2017, up from just 25 percent in 2010, and mobile broadband connections predicted to hit 87 percent in 2025, up from 38 percent in 2017, companies need to be open to an always-connected environment. This increasing accessibility is giving rise to several trends that businesses need to be aware of.