digital

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Digital trends to drive business growth

Digital trends to drive business growth

These are exciting times for Africa. With mobile phone usage in Sub-Sahara Africa reaching 44 percent in 2017, up from just 25 percent in 2010, and mobile broadband connections predicted to hit 87 percent in 2025, up from 38 percent in 2017, companies need to be open to an always-connected environment. This increasing accessibility is giving rise to several trends that businesses need to be aware of.

Digital marketing tips for politicians

Digital marketing tips for politicians

Today, we will quickly be looking at digital marketing in the area of politics, and how it can enhance a politician’s image, we will also show how a politician can take advantage of this for election victory.

Digital switch-over and social media’s deconstruction of journalism

Digital switch-over and social media’s deconstruction of journalism

To underscore the place of credibility in reporting, earlier practitioners of journalism insisted that for news to be credible and believable, it must have six clear elements which are summed up as the Five W’s and one H. Credible news must therefore state clearly Who said that something happened? What exactly happened? When did it happen? Why? Where? And then How was it said or How did it happen?