THERE are two views of human behaviour. One is that people are primarily motivated by self-interest – what’s in it for me? The other is that people are primarily influenced by deeply ingrained moral values – what’s right and wrong? The first view comes from the rational choice or game-theoretic school, the second belongs to what […]

HAVE you ever felt awkward or lost some sleep over how to do follow-up on a certain transaction? Has it ever felt like the one at the receiving end should be the one to revert to you since you have provided all the necessary information? The ability to follow up effectively can be the difference between […]

The class struggle is fought in the United States not in the streets of New York or the back alleys of Detroit or Seattle, but in the stock exchanges, the electoral colleges and the chatrooms of big media houses. The opposing gladiators are not workers and capitalists up in arms against each other, but people […]

One more thing made clear by the outcome of the American presidential election of November 5 is that politics and many other things connected to it are aspects of the human sciences driven by human actions that can be explained, but not always with mathematical precision. When pollsters make projections within “the margin of error” and […]

IN Mass Communication education, we are taught that the newsman or mass media practitioner, is an impartial reporter of newsworthy events. In a democratic society, media is a social trust and arbiter between the people and the government. In Nigeria and other democracies, the media is given a constitutional role to uphold freedom of information […]