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The Basic Guide to Starting Your Business Part 3

By Peter Osalor


Often time people engage in all sort of shady deals and call it business. This should not be, because any act/trade that is not genuine and is to the detriment of others cannot be called a business, especially if it doesn’t fall within the confines of the law or is aimed at getting profit wrongly.

Some of these wrong businesses include, money laundering (government officials), abuse of office, stealing, defrauding, internet scam otherwise known as yahoo-yahoo, 419 and a host of others.

If you are involved in any of the above, then you cannot say that you are in a business as the above named are prohibited by the laws of the land and they do not create opportunities.

Rather they ruin or cripple the country, portraying it in a very bad light to the rest of the world. It is only a lazy man that looks for an easy way out all the time, not wanting to go through the right process and procedures.


We have discussed what a business is in the previous chapter and what business is not; we have also looked at the importance of self analysis in starting a business as well as the disadvantages and advantages.

Now it’s time to talk about the mentality a business man should possess. We cannot underestimate the power of the mind and I make bold to say that that is where every idea and dream is born. The good book also emphasizes this by saying “as a man thinketh in his heart, so he is”.

When starting a business, you would need to ask yourself if you possess what it takes to run it efficiently and get the desired results. Every successful business man has a mentality and should possess a strong sense of character. That is why it is important to carry out a self analysis before commencing a business.

The business man does not see failure as a reason to quit; to him failure is a stepping stone that launches him to his next level. He is not afraid but is a risk taker, possessing the utmost desire to succeed; he is not just out to make money, but rather to bridge the gap between demand and supply.

He is a sharp thinker and very witty, seizing every available opportunity to meet the demands of consumers. The following make up the mindset of successful business men.


Optimism continues to be a primary factor in whether or not an individual will stay focused on goals rather than be thwarted by the negative events that would impede progress.

It is the absolute ideal that leads to achievement as nothing can be done without hope. Therefore, it is the very essence of success.

If you want to have a successful business, it is important that you start out as an optimist, refusing to see impossibilities and obstacles.

An optimist is not discouraged, but rather looks for other ways to make things better. A good business man will always diligently search for answers that will work.  He possesses the “yes I can” aura and mentality which will endear him to clients and friends alike.

Before you start a business it is very important that you have a very optimistic mentality, one that is not easily swayed by various obstacles you will encounter in the course of carrying out your business. This is because nobody wants to do business with a pessimist.


A creative ability is a very vital tool in the hands of a person who intends to start a business, although sometimes even as a business owner there is a risk with being creative; it is not possible to do something the same way and expect a different outcome.

You have to be very dynamic in your choice and approach to the business you intend to start. Brainstorm a list of possibilities no matter how wild it seems. Look for the unusual but plausible.



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