In an effort to evolve a more efficient way of discharging its regulatory function, the Lagos State Signage and Advertisement Agency (LASAA) has restructured its operations along product management lines similar to best practices by multinational corporations and fast moving consumer product marketing companies.

Speaking on the exercise, the Managing Director of the Agency, Mr. George Noah noted that “the initiative is to apply staff to their areas of strength and is geared towards evolving a more efficient way of conducting the Agency’s regulatory function”.

Mr. Noah stated that the product group teams are spread across four main categories of outdoor media including billboards, street furniture, transit and alternative. Mr. Gbolahan Dixon takes charge of Mobile Advertisement which includes corporate vehicles, Lagbus, LAMATA, trucks and taxis.

Noah further disclosed that Tessy Adeboye will oversee billboards and LASAA’s specification over them. The small formats will be managed by Omorinola Lawal  while Anthony Babaniji will handle street furniture which comprises  bus stop shelters, lamp poles etc.