What started like a big joke last year by President Goodluck Ebele Jonathan, when he announced a mouth watering $200,000,000 special entertainment fund for the Nollywood industry on the occasion of the 30th anniversary of Silver Bird Group, has in a very surprising short time, resulted in the public recognition of the previously unexplored sector as not only a wealth creator, but more fundamentally, a critical enlightenment platform for education and campaign purposes.

Apart from the critical role, which the presence of Nollywood stars played by helping to mobile the teeming Nigerian youths for a successful political change during the last general elections, the incorporation of the sector by organizers of the President Good luck’s Bring Back the Book campaign also, in no small measure, sold the idea of the campaign to the public.

Arunma Oteh (4th left) Director General, Securities and Exchange Commission (SEC), Nigeri; Daisy Ekineh, Exec. Commissioner Operations,(2nd left), Kunle Afolayan, Movie Producer (middle), Tunde Kelani,Mainframe Production (3rd left) and some cast members, during the Media Presentation of the “BREEZE”, an Edutainment Movie sponsored by SEC, Nigeria on benefits of investment in Lagos recently.

It is therefore not surprising the face of Stephania Okekereke and Desmond Elliot in the Economic and Financial Crimes Commission, EFCC’s advert on how to detect fake drugs has not only made the crime fighting outfit a house hold name, but succeed in convincing any doubting Thomas that celebrities are the best platforms for branding and message dissemination.

Following the success of this experimentation, the supervisors of the Nigerian Capital Market, the Securities & exchange Commission, SEC, last week, in Lagos held a press launch of a movie, Breeze, produced to help educate Nigerians about the culture of investment.

Directed by the award winning film producer and Directort, Kunle Afloyan, the movie, Breeze featuring Ayo Adesanya, Yemisi Solade, Edmond Enaibe, Hafz Oyetoro, John Agabi, Chioma Akpotha and Janet Odogwu is a feature length comedy that aims at delivering financial information to viewers.

Breeze is the story about a popular , loving, hilarious and extravagant character, Grace nicknamed, Breeze, who against living a disciplined and financially regulated life opts for flamboyancy by investing her resources in beauty products and body wears.

Her insatiable appetite for flamboyancy is worsened by if you like, by the ironic actions of a “ caring innocent husband” whose unchecked spoiling treats instead of bringing his spouse to sanity, rather heightened her taste for epicurean culture.

Breeze’s epicurean and undisciplined life style in the movie is interestingly contrasted with her friend, Bridget, a single mother of twins, who lives a well managed financial life, and also, believes in investment as an answer to unforeseen situation.

The thrust of the movie becomes how Grace, who refuses to buy into the thinking of investment culture manages the tragedy of the sudden death of her treat giving husband.

In her address at the event, Director General of Securities and Exchange Commission, MS Arunma Oteh explained that it was important for people to understand the imperatives of investment arguing that it remains a strong tool for societal transformation.

“‘ We believe that capital market transforms society. No nation has ever transformed without saving and investment.” She said.

The elegant SEC ‘ DG also, expressed happiness with the agency’s collaboration with Nollywood stressing that the sector has done the nation very proud at home and in the international arena.

According to her,” we thank Nollywood for this opportunity to collaborate with SEC .This is one sector that grew from little or nothing and has today ,become the second largest film industry in the world.”

Nollywood, Arunma continued, “ is one product that has crossed boundaries. It is amazing what it has done for us as a nation.”