By Efe Onodjae 

A Nigerian-born, Canada-based lawyer and entrepreneur, Ekundayo George, popularly known as Ogalaw, has launched a comprehensive business guide series titled “Success in Business,” aimed at equipping entrepreneurs and aspiring business owners with practical tools for navigating today’s competitive landscape.

The newly released series, described as a “blueprint for modern enterprise,” spans five volumes and 36 chapters, offering insights into start-up development, business planning, funding strategies, project management, and sales and marketing techniques.

Speaking at the unveiling, George explained that the books were designed to combine theory with real-world experience, drawing from his decades of work across Nigeria, the United States, and Canada. He noted that the series reflects “practical realities of building and sustaining a business in today’s fast-evolving economy.”

The first volume, Starting, focuses on foundational steps such as pre-planning, writing business plans, accessing funding, and evaluating opportunities using analytical tools like the Strengths, Weaknesses, Opportunities, and Threats (SWOT) framework, alongside his proprietary TOP analysis model.

In a move aimed at addressing unemployment and the rise of side hustles, the author also outlines 29 potential income-generating ventures that require minimal infrastructure and, in some cases, no formal qualifications. These opportunities are grouped under three categories—Proxy, Moxie, and Velocity, targeting individuals seeking flexible work options.

The second volume, Scaling, examines how businesses can manage growth effectively, particularly in handling staff and customer relationships. Meanwhile, Situations, the third volume, delves into corporate structuring, regulatory compliance, and crisis management, offering a detailed step-by-step guide for navigating business emergencies.

Volume four shifts attention to data management, a subject George describes as increasingly critical in light of Nigeria’s evolving regulatory environment and global concerns about data security. The book explores developments in cloud computing, blockchain technology, and artificial intelligence, and their implications for modern enterprises.

The final volume, Sustaining, provides strategies for maintaining long-term success, safeguarding business gains, and avoiding common pitfalls associated with rapid expansion and financial pressure. It also introduces additional business ideas, including ventures in recycling and digital job-sharing platforms.

George said the series is targeted at a broad audience, from students and side-hustlers to established professionals seeking to diversify their income streams.

“Everyone is hustling in one way or another,” he said. “Whether you are trying to pay school fees, grow in your career, or build a business empire, there is something in these books for you.”

On his motivation for writing the series, the author pointed to his longstanding passion for research and writing, as well as his extensive professional background. He referenced his earlier academic publication on environmental law, which gained international readership, as part of his intellectual journey.

Drawing on over four decades of experience spanning sales, customer service, legal practice, and government advisory roles, George emphasized that the content of the series is rooted in lived experience rather than abstract theory.

“I have worked across multiple sectors and jurisdictions, made critical business decisions, and seen how systems operate from the inside,” he said. “This series distills those lessons into practical guidance for anyone serious about succeeding in business.”

He added that while the books can be read sequentially, each volume is structured to stand alone, allowing readers to focus on areas most relevant to their immediate needs.

Industry observers say the release of “Success in Business” comes at a time when entrepreneurship is increasingly seen as a pathway to economic resilience, particularly among young Nigerians navigating a challenging job market.