By Josephine Agbonkhese

A music producer, DJ, and devout supporter of young talents, Bolaji Raji, popularly known as Bolaji Arab, is one of the few creatives with a flaming desire for transforming the Afrobeat landscape globally.

As a DJ, the multi-talented creative who is Founder/CEO of B A Digital, has, over the years, crafted groundbreaking compositions that seamlessly blend traditional African rhythms with contemporary influences.

Also an event executive, the UK-based is particularly famous for his ability to create unforgettable African cultural experiences via the curation of Afro-centred events and large-scale music festivals.

In this interview with Vanguard, the CEO of B A Digital recounts his journey into the entertainment industry, his efforts towards redefining entertainment for black communities globally, his work with younger talents, goals and much more.

You’ve excelled as a DJ, event executive, and music producer. What attracted you to entertainment and how did your journey begin?

I’ve always been drawn to positive energy and music has a way of shifting moods, uniting people, and creating unforgettable moments. Growing up, I was surrounded by rhythm and street sounds in Nigeria. I started off as a dancer while I was in secondary school.

In my university days, I became a blogger for years then later went into experimenting with beat-making which advanced into A&R, managing artistes and organising shows in school. That passion kept growing until it became a full-time lifestyle.

Were there any influences—maybe DJs or artists, who shaped your dreams?

Absolutely. I was influenced by DJ Jimmy Jatt, Spinall and few others. Internationally, DJ Khaled, DJ Akok and Black Coffee inspired me with how they’ve used their platforms beyond DJing to produce, collaborate, and impact culture. On the Afrobeat side, Fela was a foundation. Wizkid, Burna Boy and Davido’s global impact also showed me what’s possible with our sound.

What would you consider the turning point for your career?

One major turning point was starting B A Digital in 2018 and seeing our distributed music reach over 20 million streams globally within two years.

You’ve performed in different places, both in Nigeria and outside the country. Which performance would you call your most memorable?

Tough one, but I’d say the Winter Wonderland Collection & Wild Affair Night in Birmingham. I played two different sets; one for the fashion pop-up and another for the after-party, and the crowd didn’t let the energy drop for a second. It was a full-on celebration of Afro culture in the UK.…

and what was your experience trying to integrate into the industry in the United Kingdom where you’re currently based?

It wasn’t easy at first. The UK scene is competitive and fast-paced, but I saw it as a challenge. I started by networking at local events, collaborating, and organising Afrobeat-centered gigs. Consistency and authenticity helped me carve my space.

How would you describe the acceptance of Afrobeat over there?

It’s beautiful. What used to be a niche is now mainstream. You’ll hear Afrobeat on radio, in clubs, fashion shows, and even weddings with diverse crowds. The UK audience loves the vibe, rhythm, and storytelling. Afrobeat is more than music here; it’s now a culture which is impressive.

…and globally, would you say Afrobeat has fared well?

Definitely. Afrobeat is not just surviving; it’s thriving. We’ve got African artists headlining international festivals, shutting down the 02 and stadiums, collaborating with global superstars, and bagging Grammys.

The movement is now influencing sounds in pop, R&B, and even EDM. It’s only going to get bigger. I mean, Wizkid did three sold out nights on a roll at the 02 Arena in 2021 that’s a huge one for the culture. Asake as well did three nights at the O2 Academy, so, it’s time for Afrobeat.

DJing has continued to evolve; how do you challenge yourself to stay ahead?

Consistent learning is the only way to stay ahead in any industry. I took a Djing course at the London Sound Academy in London few years ago. Aside that, I study trends regularly. Most times, I blend several genres together and explore tech like AI tools, digital mixing software, and live visuals. I also invest time in discovering underground sounds and upcoming artists to keep my sets fresh. Every crowd is different, so adaptability is key.

How many albums have you to your credit so far?

I’ve not dropped a full album yet but I’ve curated and co-produced several EPs and singles the likes of “Low” featuring Sokid and Femzee which I released in 2022 under B A Digital. Right now, I’m working on my debut DJ project, which will feature a mix of Afrobeat, amapiano, and global sounds. I’ve got a couple of features on it. Fingers crossed.

You’re credited for several international events and music festivals that celebrate the Afrobeat culture. What’s your goal in this regard and can you mention some of these events?

My goal is simply to amplify Afrobeat globally and create platforms for rising artists. I want to create a festival series that tours across the UK, Europe, and eventually North America. I did something different from the norm in 2023 with ‘A Trip to Lasgidi Gala Dinner’, ATTL— which was a top-notch event as well. My yearly The Wild Affair, TWA, is another. 

What’s the most challenging about being an event executive and organiser especially in a foreign land?

Navigating permits, logistics, cultural expectations, and building trust with local vendors can be challenging. But the biggest one is winning audience trust and turnout— getting people to show up. Another factor is the working culture here. Back in Nigeria, most people tend to work Monday to Friday only, which makes it easier for them to attend events during the weekend.

But here, it’s a different system entirely. You need to push out events several months ahead so people can plan their shifts around it and as well get time off from shift managers which makes it hard to throw regular back to back curated events.

What are your plans for the remaining three quarters of the year? Any collaborations, projects, or more in the pipeline?

Plenty! I’m working on an Afrobeat club tour across UK cities, my first DJ project, and launching a new lifestyle brand. I’ve also got collaborations coming up with artists from Nigeria, Ghana, and the Caribbean.

If you weren’t an entertainer, what would you have been?

Funny enough, I studied Wildlife Management; so, maybe a conservationist or environmental consultant. But honestly, I’d probably still find a way to blend that with music, entertainment and creativity.

What advice do you have for aspiring artists and how have you supported them over the years?

Stay consistent, stay authentic, and never stop learning. I’ve supported artists through my distribution company, B A Digital, mentorship, and by putting them on event lineups. Visibility is key, and I’m always looking for ways to spotlight fresh talent.

Lastly, what legacy do you want to leave behind?

I want to be remembered as someone who opened doors for artists, DJs, and creatives across borders. A true culture builder who made Afrobeat more global and gave upcoming talents the platform to shine.