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OyaOya: Africa’s first online commodities trading platform debuts

By Tare Youdeowei

AFRICA is the commodity-capital of the world, yet the continent has not been able to effectively distribute its resources amongst its people.

Farmers face several challenges including trying to get their products to market, inadequate information on how, where and at what price to sell produce. To remedy this OyaOya has announced its commodity trading marketplace,, to connect the commodity ecosystem across Nigeria and Africa.

OyaOya, which aims at having 10 percent of farmers and 40 percent of petroleum product traders on its platform by the end of 2018, rides on cutting-edge technology to provide a marketplace for vendors to present their products, customers to select products, commodity transporters and an escrow payment system for secure transactions.

Speaking on the innovation, Chief Executive Officer OyaOya, Khalil Halilu enthused; “The pilot run of the marketplace on with over 3,000 registered vendors, opens Africa’s first commodity on demand hub leveraging technology to raise the bar for the commodity value chain across the continent.

”Nigeria and other African economies are projected to increase shares of global sales due to growing participation in e-commerce and accelerated growth forecast expected from developing economies.”

Stating that OyaOya features an escrow payment system that will compliment government’s effort at going cashless just as it is a one-stop-shop for commodity market information, Halilu added; “We are also mindful that today’s urban dweller is a very busy person. There’s no time to go out for cooking gas or shop for groceries.

Similarly, businesses want access to the best items at the best prices, delivered to them with ease. This is where OyaOya comes in. The platform provides the customer access to vendors, giving them choices based on brand, price, time it takes to deliver and even a vendors rating by other customers. We seek to simply fill the gap for driving efficient and effective distribution across Nigeria and Africa.

“We believe that buying and selling does not have to be tedious, or time-consuming. We do all the heavy-lifting so you do not have to. We bring a highly innovative and confident team together to make sure we deliver value and quality, when and where you need it , no hassle, no hustle,” Halilu said.

OyaOya is positioned to be a key partner of choice to the commodity ecosystem and drive improved performance for the entire value chain. OyaOya is working with reputable organisations such as Interswitch, National Association of Road Transport Owners NARTO, Nigeria Incentive-Based Risk Sharing System for Agricultural Lending NIRSAL, Nigeria Commodity Exchange Commission, Independent Marketers Association of Nigeria IPMAN, Cement Manufacturers Association of Nigeria CMAN,Nigerian Association of Liquefied Petroleum Gas Marketers  and several Agricultural cooperatives.

The OyaOya App is available on both Apple App Store and Google Play Store.


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