Media Perspectives, a media buying agency and seven other firms said they have combined strength to give the 61 million subscribers on the MTN network 30 minutes free airtime, if they make 3 three minutes call between 5am to 8am in the morning, in an initiative tagged; Good Morning Nigeria, GMN. The seven other firms are: MTN, ARM, Coca-Cola, Jumia, Leadway Assurance, Mansard and Samsung.

GMN is a Corporate Social Responsibility, CSR, as well as advertising-funded initiative that will enable subscribers enjoy free talk time which kicked off on May 29, 2015, will require callers to subscribe to be eligible to enjoy the free calls. Speaking during a press conference to announce the GMN initiative the MD/CEO, Media Perspectives, Tayo Oyedeji stated that the campaign was a CSR initiative conceived to enable phone users to make extended phone calls.

He added that for subscribers to enjoy this free call, they have to make a 3-minute straight call to an MTN number to get 30 minutes free to continue on the same call. To receive this benefit, customers will be required to text GMN to 131. The service which is only available on the MTN network is an innovation that will deploy mobile advertising while making phone calls free.

While addressing the media on the GMN initiative, Head, Corporate Communications, Leadway Assurance, Olubunmi Adeleye, represented by Mr. Victor Achudume, commended the partner companies for bringing the campaign to the Nigerian people. His words: “We believe in the potential of this country and always looking for ways to better the lives of our customers. Democracy Day is a key milestone of our evolution as a country and that is why we hope that this will be the beginning of similar partnerships that will benefit the Nigerian people”.

Also speaking on the partnership, Head, Offline Channel Unit, Jumia, Afam Anyika, described the GMN campaign as a medium for the organizers to appreciate their teeming customers. He stated: “What is significant for us is that we appreciate the custom and support of Nigerians. We represent different brands but a central factor that binds our customers together is the need to communicate. So for us, this is a platform to say thank you to our consumers and encourage them to support us even