By Ozioruva Aliu

BENIN CITY – AS way of making Nigerians get maximum benefits from health care, Boẽtheia a healthcare delivery group has called for the simplification of health care services and advocacies that would enable people access health care services with minimum challenges.

The group also said it was envisioning a future where healthcare would be treated as a basic right rather than a privilege.

In an interview with journalists in Benin City, the Chief Executive Officer of the company, Alexander Ruyi said he was advocating where access to medication and treatment support would be designed around human needs.

According to him, by staying grounded in practicality and compassion, “Boẽtheia continues to move steadily toward this goal—offering help in its truest form, exactly when it is needed.

“Boẽtheia was created in response to these lived experiences. Rather than approaching healthcare as a distant or complex system, the company focuses on practical, human-centered solutions that fit into real life. Through thoughtful use of technology, consistent support, and a strong emphasis on empathy, Boẽtheia aims to make medication access simpler, treatment adherence easier, and healthcare more approachable.”

Ruyi also said that another area of challenge in healthcare delivery is that many people overlook medication adherence yet he said adherence to medication plays a critical role in treatment outcomes.

He said “A prescription is only effective when it is taken as directed and over the recommended period. Missed doses or inconsistent use can gradually undermine treatment, leading to avoidable complications and recognises that adherence is influenced by many factors beyond personal discipline.

“Stress, forgetfulness, financial strain, and confusion about instructions all contribute.” He said rather than placing blame, the company has a platform that offers reminders, guidance, and encouragement that would help users stay consistent in a supportive way.

The CEO said the cost of healthcare remains one of the biggest obstacles for many people saying that “When treatment becomes unaffordable, care is often delayed until health conditions worsen. Boẽtheia addresses this challenge through its #ClubSos initiative, which provides affordable health insurance options designed to reflect everyday financial realities.”

He said the initiative is guided by the belief that financial constraints should not determine access to healthcare and that by reducing the cost burden, Boẽtheia enables individuals to seek care earlier and remain consistent with treatment, leading to better outcomes and reduced stress.

On how the company supports users in taking control of their health, Ruyi said his organization helps to simplify medical jargon to the end users “by offering clarity and steady support. Through reminders, guidance, and easy-to-use tools, the platform helps users stay engaged without feeling pressured. The emphasis is on building sustainable habits rather than expecting perfection.

“Over time, this supportive approach helps users feel more confident and capable in managing their health, transforming them from passive recipients of care into active participants.”