MAX, the leading mobility, and financial services subscription platform in Africa,
announces the appointment of new executives to its global leadership team. The
new appointments strengthen MAX’s position in the transport sector and advance
its mission to reshape mobility in Africa and beyond.
Board Member, David Hoyme:
David Hoyme joins MAX’s Board of Directors, bringing deep industry knowledge and
expertise. David leads MAX’s international growth and expansion across Africa. He also
spearheads MAX’s electric mobility business, reinforcing the company’s dedication to
sustainability and climate resilience.
Chief Operating Officer (COO), Tolulope Thomas:
Tolulope, a seasoned professional with 15 years of supply chain leadership experience,
steps into the role of COO. Her decade-long journey at Jumia, including her role as
CEO of Jumia Services and later CEO of Jumia Ghana, have equipped her to deliver
profitability, efficiency, and product growth at MAX. Her leadership experience positions
her to deliver operational excellence across all markets.
Director of Enterprise & Strategic Partnerships, Femi Akin-Laguda:
Femi Akin-Laguda, a proven expert in mobility scaleups, assumes a pivotal role as the
Director of Enterprise & Strategic Partnerships. Femi’s expertise extends to recognizing
and capitalizing on emerging opportunities within the mobility sector, a crucial asset for
our growth ambitions. His strategic acumen, honed through years of experience with
Bolt amongst others will be instrumental in forging key partnerships for MAX as well as
positioning our company for robust international expansion.
General Manager (GM),Country Operations,Cameroon, Stephane Eboko:
Stephane Eboko, with over 16 years of experience in urban innovation and
sustainability, becomes the new GM of operations in Cameroon. Stephane holds strong
entrepreneurial and corporate experiences at the nexus of clean energy, mobility, and
urban technology. He’s worked in fast-growing startups and multinationals in Africa and
Europe. Before joining MAX, he was a Product Manager in the Mobility Division of
TotalEnergies, where he launched new mobility business lines globally. His passion for
sustainability and innovative thinking will propel MAX to new heights.
“We look forward to their valuable contributions in driving innovation and impact
across Africa’s tech mobility sector,” said Adetayo Bamiduro, CEO/Co-founder of
MAX.
About MAX:
MAX is a technology-enabled subscription platform that democratizes access to mobility
and financial support services. Founded in 2015, MAX empowers mobility entrepreneurs
by providing a comprehensive suite of solutions that promote safe and affordable work
while minimizing environmental impact. MAX also play a crucial role in bridging the credit
gap by enabling mobility entrepreneurs to own income- generating assets, and establish
a verifiable digital credit profile.
Led by a team of MIT Alumni, including cofounders – Adetayo Bamiduro and Chinedu
Azodo, MAX offers electric vehicles (EVs) and low emission vehicles (LEVs), swap
stations, digital wallets, insurance and maintenance services to its customers through daily
subscription payments.
MAX currently operates in 12 markets across Africa, providing supports to over 16,000
daily active drivers. MAX targets a market of 20 million mobility entrepreneurs in Africa’s
$200B mobility industry.
MAX is committed to building a more equitable and sustainable future for Africa.
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