BY PROVIDENCE OBUH

UAC Restaurants, franchise owner of Mr Biggs and a subsidiary of UAC Nigeria Plc has reiterated its commitment to service excellence and ensuring that customers get value for their money as Mr Bigg’s, celebrate its Silver Jubilee, August 12 2011.

Speaking during a media brief in one of the Biggs’ outlet at Ajao Estate Lagos, the Divisional Managing Director, UAC Restaurants, Mr. Derrick Van Houten said it is increasing its presence in the Nigeria economy, by reinvesting into people, training themto become effective in the discharge of their duties, saying that it is evident that it has never left Nigeria to reinvest elsewhere.

Houten noted that Mr Bigg’s restaurant across the nation will be rewarding all her customers this August when they make any minimum purchase of products worth N1,000, stating that it is an instant reward, no raffles, no lucky dip, freebies are also available.

He said the brand has produced and dedicated a radio jingle to all customers of the brand in West Africa as well as Nigerians as a whole. “This jingle is the brand’s little way of saying a BIGG Thank you to her fans all over.

“We enjoin all our customers to enjoy this lovely jingle dedicated to them and to take lyrics seriously as we mean every single message it passes”.

“All through these 25 years, the brand has constantly and consistently delighted her customers through delivering quality meals and great customer service at the various restaurants. The brand has also consistently improved on her service through Product Innovation which has birth a variety of products and improved current menu offerings to meet the changing tastes of the customers.”

According to him, “This journey of 25 years would not have been possible without our committed and dedicated work force and our esteemed customers. What has become today, the Giant in goodness, started out as a small pastry shop which replaced the coffee shops in Kingsway rendezvous way back in 1973. This little shop metamorphosed into your favourite Mr. Bigg’s Restaurant, the Giant which birth the fast food industry in Nigeria.”