Steve Babaeko, Chief Executive Officer/Chief Creativity Officer of X3M Ideas has been elected the Vice-President of the Association of Advertising Agencies of Nigeria, AAAN. Steve brings to the Association his significant experience in brand building across industries.

Babaeko

He is a writer, consumer behaviour analyst, brand development expert and motivational speaker. Steve nurtures youths to be self-reliant that is why individuals and groups always invite him to speak to young Nigerians at many seminars and workshops.

He started his advertising career at MC&A Saatchi & Saatchi in 1995, before he later joined Prima Garnet Ogilvy and 141 Worldwide where he worked till early 2012, bringing his experience in the industry to a cumulative 20 years. In 2012, he took the bold step and left 141 Worldwide to start his own advertising agency,  X3M Ideas Limited.

Steve holds a bachelor’s degree in Theatre Arts from the prestigious Ahmadu Bello University, Zaria, Kaduna State, Nigeria. He is an Associate member of the Advertising Practitioners Council of Nigeria, APCON. Steve is currently the Vice-Chairman of the AAAN LAIF Board, and also the current Chairman, Public Relations Committee of the Nigerian-American Chamber of Commerce.

He has attended several international Leadership trainings namely; Executive Program for Growing Companies, Stanford Graduate Business School, USA in 2016. In 2015, he also attended the Authentic Leadership Development course, Harvard Business School. He attended the Digital Marketing Strategy I & II, Columbia University Business School, USA in 2014.

In 2013, he attended the Integrated Executive Leadership & Performance Management, Howard University School of Business Washington DC, USA. Steve is also the founder of X3M Music, a music record label company that is focused primarily on developing young talents.