By Cynthia Alo

Global consumer goods company , BIC has introduced its Miss Soleil female shaver into the Nigerian market, targeting the growing demand for affordable, skin-sensitive grooming products among women in the country.

Already popular in international markets, the Miss Soleil shaver features a lubricating strip enriched with Aloe Vera and Vitamin E, a pivoting triple-blade system, and an ergonomically designed curved handle for improved grip and control.

The company says the product is designed to reduce skin irritation and provide a smooth, precise shave tailored to the grooming needs of women.

The company said the launch demonstrates its commitment to creating high-quality, affordable essential products while making meaningful contributions to communities worldwide

Speaking on the development, Anthony Amahwe, General Manager, BIC Nigeria said: “As a brand trusted by generations, we are proud to support the grooming journeys of Nigerian women with tools that combine functionality and elegance. Miss Soleil is a testament to BIC’s dedication to inclusivity in personal care, offering women a product that’s not only effective but also thoughtfully designed for their unique needs.”

The company said the shaver is now available at major supermarkets and retail outlets nationwide, leveraging BIC’s extensive distribution network.

The launch marks BIC’s latest effort to expand its personal care product portfolio in Africa, as part of a broader strategy to align global product innovation with local consumer preferences. With operations in over 160 countries, BIC says it remains committed to delivering essential, high-quality products that bring simplicity and value to daily life.