So how has Benoworld been building up its hype? It’s no secret that the streetwear world is fuelled by hype and a desire by fans & clients to own the latest must-have products. Aj200 has been giving the brand’s followers a sneak peek into unreleased products that are just on the horizon. 
 
It’s the same tactic that luxury brands use when they slowly drip feed spoiler photos of their upcoming releases. Giving a preview into the unreleased collections builds anticipation, with followers flooding the brand’s social media asking for the release date(s). Once a product catches their eye, a streetwear aficionado won’t rest until it’s in their closet.

Amongst the teasing of future collections, Aj200, creative director and CEO of Benoworld has been alluding to a major collaboration happening for the brand. Popular artist, comedian & influencer FATBOY, is rumored to be amongst these collaborators. Is Benoworld the next ‘it’ streetwear brand? Are they a streetwear powerhouse about to grow from strength to strength? Only time will tell, but with their bestselling signature product, the trucker hats selling out in less than 38 hours/2days, on release, all signs point to a bright future for Benoworld within the streetwear industry.

Arnold John Nobe better known as “AJ or AJ 200” US based rapper, songwriter and hiphop artist is now he co-founder of Benoworld. You can go their Instagram pages @benowrld @_aj200 to view their upcoming releases