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Canon to position camera as story telling device via campaign

By Princewill Ekwujuru

Canon Group, producers of Canon camera has launched a nationwide ‘Live for the Story’ campaign to position the product as a story telling brand, as it launches photo competition.

To showcase the camera as a story telling brand, the manufacturer has lined up multiple road shows and mall activations to demonstrate the ability of the product to consumers.

As part of the campaign, Canon said it’s also launching a photo competition with TY Bello, a musician as the arrow head of the photography competition.     The competition according to manufacturers   of the camera is to inspire people to celebrate their stories through imagery, ultimately capturing stories that define Nigeria through its people, culture and passion.

Speaking, Somesh Adukia, Sales & Marketing Director Business to Consumer, Canon Central and North Africa (CCNA) launch in Lagos said: “Canon is committed towards investing in Nigeria and exploring this growing market. Applying a ‘closer to customer’ strategy we have established our local presence via our rep office and appointed a full Nigerian team of channel and business development managers to promote storytelling.”

In addition, TY Bello said: “I am extremely excited to be part of this campaign, one which encourages Nigerians to share more stories, by capturing the essence of what Nigeria means to them.” The competition commences from 28th  February 2018 and lasts for one month.

To enter for the competition participants are required to upload their stories on Instagram and Facebook while adding the hashtags #CanonCNA and #MyNaija as their captions. After compilation of the submissions, three winners will be selected and awarded with a trip alongside TY Bello.


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