By Prisca Eze
THE Nigerian Breweries Plc in partnership with Federal Road Safety Commission, FRSC, is set to flag off the 10th edition of its Don’t Drink and Drive campaign nationwide.
Addressing newsmen in Lagos, yesterday, at the company’s premises in Iganmu, Lagos, Corporate Affairs Adviser, Nigerian Breweries, Mr. Kufre Ekanem, said the Don’t Drink and Drive campaign is a corporate social responsibility initiative designed to improve safety on Nigerian roads through discouraging the habit of driving, especially among commercial drivers and riders young people with access to crs and private car owner/drivers. The sustenance of this initiative for 10 years is no doubt a demonstration of our commitment to the promotion of safety on Nigerian roads.
He said,“The campaign involves enlightenment rallies for drivers in various cities, deployment of print and electronic media messages and distribution of fliers. We also offer free medical checks such as blood pressure and eye test for participating drivers during the rallies.”
On the progress recorded so far and plans to sustain the campaign in the years ahead, Ekanem said: “Since inception, we have held enlightenment rallies in popular motor parks and other locations in 39 cities and towns across Nigeria. In the process we have directly engaged over 16,000 drivers and other road users with an even higher number of people impacted through mass media messages.
“For this 10th edition of Don’t Drink and Drive campaign, we plan to extend the campaign reach through the hosting of mega rallies that will involve a wider audience, including National Union of Road Transport Workers, NURTW; Road Transport Employers Association of Nigeria, RTEAN; tanker drivers, luxury bus drivers, Keke and Okada riders, non-governmental organisations with focus on the transport sector, among others.
Corps Marshal of the FRSC, Mr. Boboye Oyeyemi, who was represented by Bisi Kazeem, Corps Commander, Corps Public Education Officer of the FRSC, said the programme was coming up at a time of the year, which is associated with frequent cases of road crashes.
not because of witches but because we, as cart pushers, motorcycle riders, pedestrians and vehicle owners fail to use the road within the requirements for safer road use.”
Further to it desire to to make the roads safer during this season, the FRSC has put some measures in place through Special Intervetion Patrols and the usual special patrol during the Yuletide. The theme of this year’s end-of-year campaign is Right to life Not negotiable as part of the corps’ resolve to drastically reduce the spate of road traffic crashes during the ember season.”