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Vanguard ignites next generation with ‘The spark’

From time immemorial, young people in Nigeria have been told that they are tomorrow’s leaders. This mindset has caused many young people to grow old while waiting for tomorrow. However, in the midst of the challenges the country is facing, many young people have shown what it truly means to be successful even when the odds are against you. Vanguard media limited, in a bid to ensure that young Nigerians start leading today, has in collaboration with Ice-One media launched the Vanguard Spark Platform. is the premier online destination for young people who are focused on becoming successful. It brings daily insight on what young people need to be successful, stories about successful people and up to date information.

Vanguard Spark is targeted at the young entrepreneur, upwardly mobile professional. The content is rich and the aim is to provide a place where the savvy, young achiever with taste will feel at home.

‘The Spark’ is the signature element of the platform, which includes features such as the Spark Sage, the Spark Boss and the Spark Rookie.  The Spark Sage is a column which focuses on top leaders, titans who have reached the pinnacle of their industries who share the lessons they have learnt over the years so that others can learn from them.


The Spark Boss, features younger successful professionals and entrepreneurs who are active role models in their chosen fields. The Spark Rookie is another unprecedented element on any online platform. It features that special entrepreneur who is doing everything necessary to achieve success. Readers are encouraged to stand upon the shoulders of those great men and women by entering for the chance to be The Spark Rookie of the Month. This person is chosen by his  or her peers.

The benefits of being The Spark Rookie are immeasurable and include free advertising, business consulting, brand strategy, unique discounts and celebrity mentoring. Our Sages and Bosses come together to offer The Spark – an incentive, a robust package to encourage whoever wins The Spark Rookie of the Month. This month’s Sage is an Honorable Commissioner of Lagos State, Hon. Ben Akabueze and his incentive for the Rookie of the month is a N100, 000 cash grant and a counseling session.


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