General Motors South Africa has exported its first shipment of Chevrolet Sparks, produced at its Struandale facility in Port Elizabeth. The first shipment of the Spark was exported to Mauritus..
”The vehicles are the first to be sourced for Mauritius from the GM South African Struandale plant,” said Peter Leyland, General Motors Sub-Saharan Africa, Export Operations, Business and Dealer development Manager.
The vehicles were shipped to Mauritius via the port of Durban.
Mauritius, one Africa’s success stories, boasts a well developed economy, with a well educated, sophisticated market, said Leyland.
Leyland further noted that General Motors sales volumes in Mauritius were growing year on year, with the Spark second only to the Cruze in terms of Chevrolet products sold on the island.
Leyland said this was another step forward in terms of expanding exports of South African-assembled products into key Sub-Saharan African markets, following a R1-billion investment in the South African based production plant. The investment programme introduces three new vehicle assembly programmes to the plant, namely the Chevrolet Utility, the Chevrolet Spark and the Isuzu Pickup.
“With all the development happening in Sub-Saharan Africa as countries improve road infrastructure, agriculture and invest in the construction of new buildings, there are a number of new opportunities to sell our vehicles in these markets,” he said.
Leyland said GMSA was implementing aggressive measures, including strengthening its distribution network, improving logistics efficiencies and ensuring the right product portfolio mix was in place, to ensure that it was able to grow its vehicle sales volumes as the economies in African countries grew.
He said according to the International Monetary Fund, Africa was the fastest-growing region in the world with an average gross domestic product growth rate of 5.5 percent a year between 2000 and 2012, compared with the global average of 4.4 percent.