By Emeka Aginam

The Director and Business Leader, Information Mobile and Technology, Samsung Electronics West Africa, Emmanouil Revmatas, has reassured that Samsung will continue to bridge consumer expectations of what a premium mobile experience should feel like with a readiness to delivering the best-in-class solutions that combine the strengths of Samsung’s mobile innovations.

Revmatas who dropped this hint while unfolding details of Samsung’s commitment to producing innovative, life-changing products and services that will be on display in its new campaign tagged, “Open Your Mind.” noted they technology company was committed to building solutions tailored to Nigerian environment.

He said that the campaign would also serve as a reminder to consumers of Samsung’s unflinching support in the provision of world class devices that would help them in realizing their dreams and potentials.

The “Open Your Mind” campaign, he said would feature celebrities such as popular Nollywood actresses, Joke Silva and Funke Akindele; celebrated radio personality, Tolu Oniru Demuren popularly known as Toolz; comedian, Ali Baba and a host of others.

In the course of the campaign, Nigerians, according to him, would l be availed the opportunity to know and understand the inspiration, dreams and the place of innovation in the accomplishments of the respective careers of the celebrities.

These celebrities inspire people every day and innovation is at the heart of what they do to remain engaging and inspirational to their teeming fans. This is similar to the nexus that exists between Samsung and its consumers, he said.

. “Samsung will continue to provide cutting edge technology enabling consumers realize their potentials through innovation and technology. We hope to inspire progress and spur dreams to success through this campaign,” Revmatas, he said, adding that, the “Open Your Mind” campaign is a follow-up to the 2015 Samsung Electronics West Africa brand theme, “Dream Your Dream” which seeks to nurture the aspiration of young Nigerians who have great dreams with the potential to impact the country positively”.