By Prince Osuagwu

The internet business community in Nigeria reported to be growing at 50 percent annually will be witnessing a new entrant; ID Africa, which has plans to increase Nigeria’s internet penetration.

ID Africa is a Digital/Marketing agency which according to the Founder, Mr. Adekunle Ayeni, aims to fill the gap left by digital marketing firms across Africa who currently offer only generic marketing and digital ad services.

According to the Founder, “the birth of this type of digital conversations, may signal the end of advertising. “If successful in its quest to disrupt the status quo, the company would have created a new global template for internet marketing and online Public Relations, PR.”

The Founder pointed out that the company is a creative, social and digital marketing agency specializing in the customization of brand communication to specific target markets, and the use of stories and conversations to engage audiences. ID Africa, is part of Black House Media, BHM Group, a Media and Public Relations agency.

BHM is a major advocate of social PR – a practice that prioritizes the use of C2C conversations in driving advocacy and telling brand stories. The agency is a digital PR leader in Nigeria, in an industry that’s just slowly waking up to the opportunities technology and trends provider.

Adekunle pointed out that the company is a creative, social and digital marketing agency specializing in the customization of brand communication to specific target markets, and the use of stories and conversations to engage audiences.