BY EMEKA AGINAM

ALTHOUGH consumers are relying more on their smartphones to engage with brands, consume content, and make purchases,  debates have been raging on which smart phone is popular in different markets of the world.

However, one  thing that  caught the  attention of majority of visitors  at the just concluded  Mobile World Congress in Barcelona, Spain was the launch of new mobile phones by smart phone makers.

Each of these of this Original Equipment Manufacturers, OEMs including Nokia, Samsung, Huawei Sony LG , BlackBerry while unveiling new products at the MWC claimed market supremacy.

While growth in the smartphone market has now shifted to emerging markets that are more price sensitive and value conscious,  market share has come down to a two horse race between android, Apple’s iphone and windows each battling for supremacy.

As technology evolves, cheaper smart phones are also part of the connecting-the-unconnected equation that Mark Zuckerberg spoke about in his keynote address at the Mobile World Congress. It is obvious that  in the near future,  all phones will be smart.

Despite new flagship phones announced by Sony (the Z2)  Samsung (the S5), Huawei, (the  Ascend G6 4G) Nokia  X series, BlackBerry  Z3, among others,  one clear was that  smartphones are only developing by increment. Some of the flagships launched at the GSMA MWC are not limited to the following:

Samsung  S5:

At the event where the  Executive Vice Chairman of the Nigerian Communications Commission, NCC, Dr. Eugene Juwah,  had a rare privilege of addressing the cream of the global telecom stakeholders at the Ministerial Programme,  Korean smart phone maker, Samsung at their exhibition stand  tickled visitors with Galaxy S5, giving customers  technology that will improve their lives. One of the unique features of the new product is  water and dust resistance capability.

The  product which will be available globally through Samsung retailers, e-commerce shops and operator channel in  April 2014 is   powered by a 2.5GHz quadcore processor with the quickest auto focus camera function.

Huawei unveils Ascend G6 4G:

The new  4G LTE-enabled smartphone brings ease of use back to smartphone ownership and opens up a world of fun and colorful new ways to stay connected without boundaries. With a 4.5-inch qHD display, 5-megapixel front-facing camera and Emotion UI 2.0 , the product is  an ideal companion for those who want to share better.