News

March 11, 2025

How we’re connecting African farmers with global buyers – Segun Falade

How we’re connecting African farmers with global buyers – Segun Falade

By Nnasom David

In a move poised to revolutionize the African agricultural sector, Moneywealth Info Systems Limited, under the leadership of tech entrepreneur Segun Emmanuel Falade, has launched 9jafarm2market innovative e-commerce platform.

 This platform directly connects Nigerian farmers with global buyers, addressing long-standing challenges within the agricultural supply chain.

For years, African farmers have struggled with limited market access, relying on intermediaries that often diminish their earnings and lead to significant produce waste. Simultaneously, international buyers have sought reliable sources for high-quality African agricultural products.

9jafarm2market aims to resolve these issues by creating a transparent and efficient marketplace.

“Our goal is to empower African farmers by providing them with direct access to the global market,” stated Segun Falade, founder of Moneywealth Info Systems Limited. “We believe that by leveraging technology, we can create a more equitable and sustainable agricultural ecosystem.”

The platform operates through a straightforward process. Farmers register, list their products – including fresh produce, livestock, and processed foods – and set their prices.

Global buyers, after registering, can browse listings and place orders. 9jafarm2market.com.ng then facilitates logistics and payment, ensuring secure transactions and timely delivery.

This initiative offers several key benefits: “By eliminating middlemen, farmers can secure better prices for their products, leading to higher incomes.

“The platform provides farmers with unprecedented access to international markets, broadening their customer base.

“Buyers gain access to fresh, high-quality products directly from farmers, minimizing the risk of spoilage and contamination.

“Direct negotiation between farmers and buyers allows for competitive pricing, benefiting both parties.”

“This platform has the potential to transform the lives of countless farmers across Nigeria,” said a local agricultural expert. “By providing them with the tools and resources they need to succeed, we can unlock the vast potential of the African agricultural sector.”