Etex Nigeria attracts new customers with the launch of its new app at the Africa International Housing Show formerly known as the Abuja International Housing Show. The launch of the app sees the brand set the pace for disruptive innovation as it always did in the past.

What seemed like an opportunity for brands to be sponsors of the Africa International Housing Show saw the event get a surprise announcement, as Etex pulled a rabbit out of the hat with the launch of its ground-breaking app at the event, thereby solidifying its leadership position as an innovative brand.

The Nigerite Emenite app targets new and existing customers, and strategies are in place to see that the app is constantly in use. The app is an online platform that allows customers to have access to nearest distributors of Nigerite and Emenite products.

Furthermore, customers who are not well knowledgeable about the brand’s product offering will have an array of products with descriptions to choose from. The app also provides a calculator for giving detailed information on the measurement of the products.

Speaking on the purpose of the Etex App, the Managing Director, Etex Nigeria, Denis Simonin, stated,

“With the global advancement of technology coupled with the aftermath of the pandemic, the need to meet our consumers’ needs on the go cannot be overemphasised. Etex Nigeria, through this app, aims to provide every individual the opportunity to access building solutions on the go.

The Etex brand is innovative and we are at the forefront of technological advancements in this space and always looking for ways to connect better with our customers as we attend to their building needs,” he continued.