The Lagos Chamber of Commerce and Industry (LCCI), has engaged the services of Food & Festival Limited( a food specialist firm) to promote, market and manage the food and beverage segment of the 2011 Lagos International Trade Fair coming up November 4 -13.

Accordingly, the food specialist and drinks promotions agency is expected to create a seamless platform for strategic alliance between food and beverage companies, consumers and industrialists.

Under the partnership, LCCI will allocate a large section of the trade fair ground to Food and Festival Limited which will in turn allocate space (s) and pavilion to all food and beverage companies who want to participate in the 2011 International Trade Fair.

Information available also reveals that Food and Festival Limited presented a proposal to LCCI to change the face of the food and beverage exhibition sector of the trade fair.

The Executive Director of the company, Florence Olumodimu, confirmed the partnership when she said that the goal of the organisation is to “change the face food and beverage exhibitions at the trade fair and to build what will eventually become Nigeria’s biggest and most celebrated specialty food and drinks fair.

According to her, she said that this year, the LCCI and Food and Drink Festival firm intends to offer exhibitors a clean, well organized, well run and impactful food and drinks marketing platform.