The renewal of the sponsorship deal between the Nigeria Football Federation (NFF) and telecommunication giant, Globacom Limited has positioned football as one of the platforms for the actualization of the national transformation vision of President Goodluck Jonathan.

This was the position of Mike Itemuagbor, the Chief Executive Officer of Pamodzi Sports Marketing (PSM) Limited who facilitated the amicable resolution of the partnership dispute between the two organizations, thus paving the way for the five-year contract extension sealed last week in Abuja.

Itemuagbor, who is a Marketing Consultant to the NFF, said the Globacom sponsorship deal will provide the NFF a strong financial base and the enabling environment for a more efficient administration of football in the country.

He said, “The Globacom deal comes as a big relief to the NFF, considerably reducing their financial stress and allowing them space to address their minds to finding solution to the developmental issues of football in the country”.

This renewed partnership with Globacom covers the sponsorship of the Federations Cup, Women Football League and the National Professional League.

To the Sports Marketing consultant, job opportunities will be created in football and allied industries. “The NFF is now in a position to play a significant role in the President’s National Transformation policy as the revival of Federations Cup, Women Football and the National Professional League will resuscitate otherwise moribund job opportunities providing platforms for youths to express their talents in football and stimulate related businesses that go with football match events”.