Anointing David, popularly known as Allrounddavee, is a Nigerian creative and digital strategist working across video editing, content creation, music promotion and digital storytelling.

Rather than limiting himself to one creative lane, Anointing has built his career around exploration. From creating content and editing videos to helping music gain traction on platforms such as TikTok and Instagram, his work is driven by a clear goal: turning ideas into impact.

At the heart of his journey is a simple philosophy.

“Make use of what you have and do something great with it,” he says. “You don’t need perfect resources or opportunities to start. Sometimes, an idea, a phone, time and the willingness to create are enough.”

That mindset inspired Workbase, a platform he founded to make knowledge, opportunities, resources and connections more accessible to creatives. Through Workbase, Anointing aims to build an ecosystem where creatives can learn, connect and grow.

As co-founder of EliteTribee, he has also developed a deeper understanding of the artist’s journey.

“Building an artist goes beyond chasing viral moments,” he explains. “It is about identity, community, strategy and creating something that lasts.”

His creativity has earned him recognition from CapCut as one of its fast-emerging creators, along with over 20 awards celebrating his work and impact. He has also collaborated with some of Nigeria’s biggest artists, contributing to campaigns that connect music, culture and digital audiences.

Today, Anointing continues to build at the intersection of creativity, culture, music and strategy.

“Think. Create. Strategize. Keep moving,” he says. “Sometimes, the difference between an idea and a breakthrough is simply making use of what you already have.”

His story is still unfolding, but his philosophy remains clear and consistent.