Jimmy Donaldson climbed to the top of the YouTube pyramid, and it’s for a good reason. He knows how to create buzz. His videos have been going viral even before he became the No1 undisputed streamer in the world. His latest endeavour now known as 50 YouTubers Fight for $1,000,000 is a proof of this. The aim of the video is to have 50 most prominent streamers in the world battling it out in a set of challenges for the final prize of $1 million. MrBeast described the event as the biggest video ever. 

If you haven’t been following closely, the event featured fifty streamers from all over the globe, who competed at a set of challenges inside of a glass cube. Mr. Donaldson served as the host, and as expected, the video was a complete success. In just 24 hours it received 70 millions views setting the record for most views in a given timeframe. The competition that lured the competitors in by the promise of fame and fortune, and $1 million is no joke, created an unseen buzz around the streaming communities. What you need to remember is that these streamers are all celebrities in their own right, and we’re not talking only about YouTube. They are also prominent faces on streaming platforms such as Twitch, and in recent times the fastest growing streaming platform, Kick. 

MrBeast $1m Streamer Challenge Recap

The reason why this event succeeded is because the idea behind it was simple. Gather top fifty streamers in the world and have them compete for a single prize. $1 million at the back of a rope is a prize worthy enough. The event took place across two days, and as time went on, the number of participants dwindled down. In the end the winner was YourRAGE, and in the days post the event he, and the event itself were the most talked about subject in the world of streaming and far beyond too. 

When it was all said and done, MrBeast stream goals were achieved. The viewership was there and it was powered by all tension, money involved, and top notch personalities that participated in the hunt for $1 million. The clips that were created during the competition will be watched long after the challenge is done. While this type of video would attract attention due its format even without celebrity streamers participating, having so many different creators involved added that extra charm to it. The community following the event was massive, and it consisted of people from different continents, speaking different languages, and having different interests. 

The lineup was like the famous Sylvester Stallone flick, Expendables, where ex soldiers of different skills were gathered for one final mission. That kind of a movie attracts people due to name recognition alone, and you wait for the plot to reveal itself later. MrBeast achieved the same with his event. It was all about the reactions, with the eventual result not being as important. The video was streamed all over the place, most notably on platforms such as Kick, considering that many of the participants such as xQc, MrBeast himself, and elabraham all stream on this platform and are contractually signed to Kick. 

While one might think that the event was done once the camera went off, and the prize was won by YourRAGE, the current situation in the world of streaming says otherwise. It is only now, a couple of days after the event was closed that the real fun starts. Now you have clips of the event, most interesting events singled out, and streams talking about streams inside streams. It is a cycle of streaming that will go on and on until we receive an equally big event that could tie the entire community into one knot. Until then, we are going to talk about what MrBeast has done for the streaming communities all over the world. 

How The Viewers Behaved & Interacted 

$1 million is a nice reason to participate in an event. Yet, what could be a good enough reason to watch it? This is where MrBeast and his production team come into play. The man knows how to make a multi day streaming event from a simple premise. The 50 YouTubers Fight for $1,000,000 event was carried out in stages. At the first obstacle the number of participants was cut. It only took minutes for numbers for people competing for the $1 million prize to dwindle down. In a matter of minutes both ten fans and the streamers knew that stakes are high and that the event is worth following. 

The longer the event lasted the more it became evident that the prize is the last thing in people’s minds. It was all about the drama, the emotions, people arguing, and rivalry between streamers who now competed directly and for the audience outside. Events such as this one are tailored for live streaming, they wouldn’t work any other way. Not only that we had streamers fighting for $1 million prize, we had those that do not fall into the group of top 50 streamers in the world streaming this event, commenting on it, and following the drama through the lenses of their own work. 50 YouTubers Fight for $1,000,000 was not a success due to the $1 million prize attached to it. Streamers talking about the event outside the glass cage were the ones that made it a success. The final score would come out either way, but the audience always wants more than just seeing the outcome. What they wanted was what they got, and it was made possible by streamers streaming about an event where top 50 streamers in the world fought for a single prize. 

Viewers of today know how they want their content served. Top streamers know how their audience wants to be served. When you combine this knowledge you get top streamers streaming on top platforms, giving the end users what they want to see and hear, remaining original and innovative at the same time. If you’re looking for more content that could fill your free time with good and quality streaming, Kick is an ideal place to do so, and even MrBeast recognized that. 

Top Kick Streamers

Kick is steadily establishing itself as one of the most serious streaming platforms in the world. Having MrBeast as one of the names streaming content on Kick is a testimony to this. At the moment of writing this article he has 408.7K followers on Kick. Yes, it is quite less than his YT presence, but the two platforms differ in many ways, and considering how long each has been around, these numbers will only grow. Only a name as large as MrBeast can create such a massive presence on multiple streaming platforms. 

The secret of his success lies in the ability to communicate with fans during live encounters online. Competition in the streaming universe is massive, and being able to reach the top and remain there is not an easy feat. MrBeast did so by flirting with multiple platforms, constantly evolving, and enlarging his brand beyond pure streaming. As far as he goes, the fans do not want only a  spectacle he can provide. They want it live, and they want it as often as possible. Kick is an ideal platform where fans get precisely what they want. 

A moment such as 50 YouTubers Fight for $1,000,000 was massive, it lasted for two days, and yet it ended. On Kick, it is still going strong as it is being dissected by countless streamers, who are still in awe of what MrBeast has achieved. MrBeast himself is yet to cover the recently ended event in one of his streams on Kick, but we are sure that once he’s online, some of the viewership records on the platforms will go down. 

In addition to MrBeast another massive name in the world of streaming now tied to Kick streaming platform is xQc. His transfer from Twitch to Kick really brought life to the platform. His presence on Kick is actually bigger than the one MrBeast has, and it all comes down to the frequency of live streams. xQc has over 1 million followers on Kick, and his streams are some of the most followed, and we’re not only talking about Kick. xQc is the best example of how the work needs to be done when it comes to streaming. You create a constant live presence on the platform, gather a big audience, and use a format that will suit the viewers.

xQc gets the job done with each of his videos. He usually uses long sessions as a way to engage the audience. He actively looks for  interactions, reactions, chats, spreads positive energy, comments other people streams, creates viral moments that later become clips shared on other platforms. His presence in the run for the $1 million prize was accepted and he was one of the standout performers without a doubt. As we said, all streamers had the eyes of the word during the two day contest. It is streamers such as xQc who will dissect the entire video, and feed on its content for weeks after it is over as we’re already witnessing. 

Kick is a platform that provides users with one of the best revenue splits in the industry, but also with a lot of creative freedom. The latter is one of the main reasons why xQc decided to join the platform in the first place. 

If you thought that MrBeast and xQc are the only big name streamers on Kick, you’re wrong. One of the names growing by the day is ElAbrahaham. Unlike the two first mentioned names, this streamer brings a different flavour to the table.  At the moment, we’re talking about a growing channel, with 105.4K. While less when compared to MrBeast and xQc, ElAbrahaham live presence is undoubtedly worth a follow. At the moment, the only thing that might be working against him is the fact that he is streaming in Spanish and not predominantly in English. Yet, the world is a massive place, and from time to time we need to remember that while people from all over the world do speak English to achieve success you do not have to be American, nor to speak English. Streaming is a universal language at the end of the day. As we saw during the 50 YouTubers Fight for $1,000,000 challenge, ElAbrahaham can hold his ground against the best of the best when it comes to public appearances and streaming business. 

While having top50 streamers in the world in one place is impressive, all of us surely love each of them individually doing their thing. As we saw, the best part of the video wasn’t the competition but the participants’ reaction to being eliminated, and their interaction with their rivals. xQc was hilarious when he called out DDG claiming that his music is trash. Or when we all witnessed Tfue losing in the competition by being eliminated in a game of Fortnite. For a man who got famous through Fortnite it was embarrassing seeing him go out like this. During the exit interview the conversation between him and MrBeast went as follows: ‘On a scale of one to ten, how sad are you?’ Like, a nine.” 

Interestingly enough, Tfue wasn’t the only gamer losing in a game, as ex FaZe Clan member Lacy dropped out through Fortnite too. The 50 YouTubers Fight for $1,000,000 was one of  a kind event, and we can expect more of the same, but different from MrBeast and his streaming partners. At the end of the day, in a certain domain, these people are bigger celebrities than some athletes, actors, or musicians. You can bet MrBeast and other Kick streamers are going all in even stronger than before. The motivation should be there, as after all, but only if you believe Agent00 from AMP, who claims that MrBeast has an $2 billion revenue annually, with $103 million coming his way from YouTube only on a monthly basis.