By Favour Ikede
Guinness Nigeria Plc, makers of Malta Guinness has set aside $20,000 (N7.2million) for the winner of its pan African television show, Maltavator challenge.
The program will see home-grown Nigerian talents compete against contestants from Ethiopia, Ghana and Ivory Coast to see who can best fuel their greatness by turning the Malta goodness into greatness.
Speaking, Brand Manager, Malta Guinness and Premium Non-Alcoholic Drinks, Ifeoma Agu said: “We don’t just say we care about our consumers, we show them by fuelling their greatness with exciting platforms such as this to demonstrate the brand’s purpose which is to fuel the can do spirit of Nigerians.”
“The Maltavator challenge brings to life our brand purpose of ‘fuelling the greatness’ of Nigerians and there is no better way of showing this than pitching this greatness alongside contestants from other countries.”
She added, “Malta Guinness is perhaps the only Malt drink that can create this bold platform, because we are present in over thirteen (13) countries across Africa, fuelling the greatness of Africans as they turn the Malta Goodness into Greatness.