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THE call for entries for this  year’s Nordica Media Merit Awards, NMMA, to reward fertility reporting, has been announced by Nordica Fertility Centre, Lagos, Abuja and Asaba. The award will be rewarding excellence in fertility news writing and reporting.
According to the organisers, fertility awareness and education has been perpetrated and supported by the media. This has complemented the impact of Nordica Fertility Centre’s goal of completing families through provision of world class fertility treatments and services comparable to international best practices.
The NMMA is one of the key platforms that Nordica has decided to use in promoting and projecting the need for best-in-class fertility services in Nigeria and Africa.  Crossing the spectrum of electronic, print and digital platforms, the NMMA annually celebrates the talented work of journalists that increase public awareness about fertility issues.

Fertility  reportage

At the end of the awards, organisers hope to promote and reward fertility reportage in Nigeria, encourage journalists to report qualitatively on fertility related issues and create awareness about fertility issues and the advances that have been made on Assisted Reproductive Technology (ART).
Journalists, bloggers and reporters who have written, recorded and exposed works on fertility between January 2016 & January 31, 2017 are expected to submit entries from January 13, 2017 on www.nmma.com.ng. Entries close February 14, 2017.
Nordica Fertility Centre is one of the leading ART providers in Nigeria with over 1,500 births to date.
The prevalence of infertility in Nigeria is put at between 20 and 25 percent among married couples, according to experts. However, 40 to 45 percent of all consultations in gynaecological clinics are infertility-related.
The media is a stakeholder in the promotion of public awareness and education about fertility treatment options and solutions.