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HP’s new device, for the runway?

By Prince Osuagwu

IT was more of fashion parade than product launch, weekend when Hewlett Packard, Hp unveiled its latest device, the HP Spectre. With the crème de la crème of the Nigerian fashion and design industry present and a runway performance which took several hours, one became a bit confused about  what was the highpoint of the night between fashion parade and computer launch.

However, when the product was unveiled, it simmered down on everybody why the organizers had tilted more to fashion parade. It was to awaken the fashion consciousness because the Spectre, makes a fashion statement. It appears to be the world’s thinnest laptop at the moment. Its design is certainly an eye-catcher, drawing interest with its high gloss copper accents – proof that PCs can be an expression of style thanks to magical and luxurious technology.

Mrs Ify Afe, Nigeria Managing Director, HP Inc believes the HP Spectre is the perfect illustration of how the company not only reacts to trends, but also embraces change. “A large part of our business philosophy is to reinvent who we are, what our customers want, how we can provide that and – uniquely – how we anticipate that.

We aspire to create technology that makes life better for everyone, everywhere and in the HP Spectre we see innovation at its best – advanced and progressive technology that is geared to optimum productivity and a style and design that defines class.”

The HP Spectre has a total weight of just 1.1kg, a width of less than 1.5cm, and the options of an Intel Core i5 model and an Intel Core i7 model. It features a superb entertainment experience with full HD 13.3″ (33.8cm) diagonal edge-to-edge display and Bang &Olufsen sound.

And, just a few of its luxurious looks include high gloss copper accents which reflect a hand-polished, jewelry-like finish and an innovative hidden piston hinge, creating the illusion of a hingeless design to offer an unmatched premium look and feel. Unveiled as the one of the thinnest laptop the world has ever seen. The new HP Spectre has an aluminium chassis as thin as an AAA-battery and is powered by Windows 10.

Speaking at the launch, Bunmi Bialose, Partner Channel Marketing Manager, Consumer Channel Group, Microsoft Nigeria said, “Windows 10 empowers people to do great things.

In a mobile world, Windows 10 moves with you seamlessly and easily across your devices, making interacting with technology as natural as interacting with people. It’s more personal and productive. It’s safer and more secure. It’s familiar, easy to use and automatically up to date” she said.


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Comments expressed here do not reflect the opinions of vanguard newspapers or any employee thereof.