By Michael Eboh
Senior Special Assistant, SSA, to the President on the Media, Mr. Femi Adesina, yesterday, identified the reticence and thriftiness of President Muhammadu Buhari, as some of the challenges that has affected the management of the president by his media team.
Speaking at the Nigerian Institute of Public Relations , NIPR, Abuja Chapter’s Monthly Meeting in Abuja, Adesina lamented that another challenge in managing the ‘Buhari Brand’ was the fact that a large number of people who did not vote for Buhari in the last election were still in the pre-election mode and had refused to accept the reality that the election had been won and lost.
He explained that the President’s forthrightness was one of the reasons why he did not challenge David Cameron’s assertion that Nigeria’s was ‘fantastically corrupt’, while he noted that despite the fact that a large number of Nigerians were not corrupt, the volume of corruption in the country was high.
The SSA, however, explained that though the reticence of the President is a major challenge in managing him, it had made the media team ingenious in the management of the President.
Adesina identified other characteristics of ‘Brand Buhari’ to include the President’s toughness, discipline, integrity, transparency, incorruptibility and modesty.