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Is your organisation taking the easy route to success?

By ‘Uju Onwuzulike

“All the so-called secrets of success will not work unless you do”… Anonymous

It may not be easy to find any organisation that would not want to be successful in their area of operation. Similarly, the urge by most organizations to succeed is often times so profound and widely announced. Interestingly and surprisingly, success does not reside in the abode of any organization that just wants to be successful and perhaps might not want to pay the prize required.

How come success sometimes tends to be elusive to some organizations that know what to do? That means they know what steps to take in order to be successful. One might ask, since these organizations know what to do to be become successful, how come they are not doing it? This question is also akin to a student who knows that the only way he or she can pass the examination (and even come out in flying colours) is to study hard. But then, the pertinent question to ask is: why is it difficult for some students to do what they know will make them succeed? Providing an answer to this assumption is the crux of this insight.

First and foremost, some individuals and organizations like to do what work for them easily. In order words, they like to take the part of least resistance. This explains why a student will prefer to postpone reading his or her books in place of engaging in other activities that may not contribute to his or her success. But the more disturbing is when it applies to the organization. Many organizations have failed to succeed not because they are not smart or because they don’t know what to do, but because they have chosen to do what is easy for them. They have chosen the part of least resistance. They have decided to do what is convenient for them and not what will set them apart. In a simpler language, they are looking for easy route to success. These organizations have failed to realize that if successes come that easy, every organization will be successful. Simply put it that, those successful organizations have sacrificed squarely doing what others have decided not to do (except when convenient for them), and not just doing it but doing it differently.

Earlier this year, one of the concepts that I coined that has gained instant attention is called: “Cheap Score Concept”. Imagine asking a young student who is already in secondary or high school to solve this maths question: 10 multiply by 15. Definitely without even blinking an eye, that student will give the correct answer. The danger is that teaching a secondary school student with this kind of curriculum that will be asking him or her to solve 10 multiply by 15, or similar easy questions (without asking him or her questions in areas like Simultaneous Equations, Quadratic Equations, Surds etc for someone in secondary school) will definitely lead to failure when he takes the final secondary school maths exams. Asking a pupil who is in primary one or two 10 multiply by 15 can be acceptable but not asking someone who is in secondary school. So, “Cheap Score Concept” means scoring so high in those things that are so easy to do that necessarily will not take your organization to the next level of growth or will not transform your organization. This concept clearly shows that someone wants to take the easy way out to the detriment of the organization.

Final note:

The prevailing truth is that when organizations set easy tasks for themselves or take the part of least resistance, or decides to do what is convenient for them, they are not doing themselves any favour but instead they are guaranteeing failure in advance. Like I used to say to leaders of organizations, they are not the ones to set the tests for themselves, they are not the ones to determine how much they have worked, they are not the ones to say they are customer centric, they are not the ones to judge themselves – because they will definitely score themselves so high and then Cheap Score Concept will have manifested even before they realize it. From now onwards, decide to back your quest for success with real work and do what others might see as inconveniencing – you will definitely see success coming your way.



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