BriscoeFord, one of the distributors of Ford brand in Nigeria has described the crowning of Ford as the “Most Improved Auto brand by the Nigeria Auto Journalists Award” as a confirmation of Fords quality as one of the leading auto brand across the globe.

The Ford brand was voted the most ‘improved auto brand’ at the just concluded Nigeria’s Auto Journalists Awards held at the prestigious Eko Hotels and Suites Lagos. In a unanimous and overwhelming decision by one of the veritable stakeholders of the Nigerian automobile industry, the Motoring Journalists have not overlooked the enormous transformations on the brand which has made it a household name in Nigeria.  As such, BriscoeFord on behalf of Ford Motor Corporation, which to appreciate the organizers for recognizing the effort of our manufacturer at improving the quality of their vehicles in terms of safety, comfort, new technologies and environmental friendliness.

The award, which was jointly received on behalf of Ford by BriscoeFord and Coscharis Ford laid credence to the acceptability and adaptation of the brand by different segments of the Nigerian market. Nigerian road users now enjoy the friendliness of the Ford brand through consistent performance, reliability to deliver on usage, interior comfort, easy-to-use connectivity gadgets on the dashboard, unprecedented fuel economy and many other benefits offered by the vehicle. BriscoeFord is offering wide range of Ford vehicles to auto lovers including the F150 truck, Ranger T6 pick up series, SUVs which include Explorer, Edge, Escape, Ecosport and Sedans such as Taurus, Fusion, Focus and the entry level Figo.

Similarly, the efficiency and improvement in Ford vehicles has not gone unnoticed in other markets across the globe. For instance, Ford’s ultra-fuel efficient and spirited 1.0-litre EcoBoost petrol engine, designed and engineered in the UK, was named 2013 International Engine of the Year, marking the second consecutive year Ford’s acclaimed three-cylinder engine would be capturing the award. The 1.0-litre EcoBoost engine – which combines direct fuel injection, turbo-charging and variable valve timing to lower fuel consumption without sacrificing power – received the highest score in the history of the awards. The engine also won the “Best Engine Under 1.0-litre” category at the annual awards presented by Engine Technology International magazine. Ford America is expanding the industry-leading range of powerful and efficient powertrains with the addition of an all-new 2.7-liter EcoBoost® with standard Auto Start-Stop engineered specifically for the next-generation Ford F-150. The high-output twin-turbo 2.7-liter EcoBoost V6 engine features an entirely new design that delivers power and performance in a stronger, smarter package.