By BENJAMIN NJOKU

The clamour for a new dawn in the Nigerian motion picture industry finally got a nod during the week as a new collecting managmement organisation was unveiled to take the industry to the next level.

The organisation with the name, Audio-Visual Rights Society of Nigeria is a Collective Management Organization,CMO, for the audio-visual industry.

Unveiling the new bride to the media, CEO of the body, Mr Mahmood Ali-Balogun said, the organisation will get down to work as soon as it’s licensed by the Nigerian Copyright Commission (NCC) to carry out rights management on behalf of audio-visual right owners in Nigeria.

“As regards AVRS, we are a CMO hoping to manage the rights of audio visual rights owners in Nigeria.

It will operate like COSON which manages the rights of musicians when it is eventually licensed by the NCC. What we do, is to manage rights for IP owners that they cannot ordinarily manage. You see people play audio-visual works and even copy them and use them for commercial purpose without permission.