By Theodore Opara
Coscharis Motors has been appointed the exclusive dealer on Rolls-Royce in Nigeria by Rolls-Royce in Nigeria Motor Cars.
The franchise agreement was signed by the two companies at the Lekki Corporate Headquarters of Coscharis Group early this month. Senior Management Team of Rolls-Royce Motor Cars, Germany, represented by its Managing Director, Mr Geoff Briscoe and the Regional Dealer Development Manager, Rolls-Royce Motor Cars Limited, Middle East, Africa & Latin America, Mr. Mohamed Fawzi append their signatures for Rolls Royce while the Management Team of Coscharis Group was represented by its President/CEO, Dr Cosmas Maduka and the Group Managing Director, Mr Josiah Samuel.
Speaking at the occasion, the President/CEO, Coscharis Group, Dr Cosmas Maduka expressed joy over yet another milestone attained by the company in signing on a high premium brand such as Rolls-Royce which celebrated its 10 years of production at the Home of Rolls-Royce in Goodwood, England early this year.
Dr Maduka explained that the choice of adding Rolls-Royce to its portfolio was borne out of the company’s continued stance in identifying with world class brands in keeping with the company’s vision to build an institution that will be timeless in its relevance. According to him, a well-defined concept was initiated beforehand in which the market was thoroughly analyzed.
Also speaking, the Group Managing Director, Coscharis Group, Mr. Josiah Samuel, expressed optimism that with the support of the brand manufacturers, the company would grow the clientele base of the Rolls-Royce brand in Nigeria while assuring its customers of a full aftersales back up for the unique brand.
Responding, the Managing Director, Rolls-Royce Motor Company Limited, Mr Geoff Briscoe said that in 10 years, the Home of Rolls-Royce has established a reputation as the benchmark of craftsmanship excellence pointing out that the cars will celebrate the first of many decades in this extraordinary British manufacturing success story.
He stated that a fastidious commitment to perfection underlines Rolls-Royce’s position at the pinnacle of super-luxury manufacturing and was glad that Coscharis Motors has joined the brand family while assuring it of its total support in growing the market in Nigeria.
He revealed that Rolls-Royce Motor Cars was thrilled to be able to offer Rolls-Royce Cars to discerning customers. According to him the purchase of a Rolls-Royce car is a unique and personalised process adding that the Motor company has tailored its service to every customer’s individual needs.
The Rolls-Royce brand from the stable of BMW is described as a unique Bespoke masterpiece and superior to its competition and by getting the franchise of Rolls-Royce, Coscharis Motors now has acquired the franchise for all the brands on the stable of BMW Group, namely BMW, MINI and Rolls-Royce.
It is on record that Rolls- Royce Motor Cars, aptly the leading manufacturer of super luxury cars in the world announced recently the creation of more than 100 new jobs.