By Prince Osuagwu
If benefits including few minutes free calls to selected numbers and a couple of free credits after reaching some loyalty threshold, which some operators in recent times allow their subscribers, have so much become part of their telephone lives, Second National Operator, Globacom, may be recreating the per second billing feat with its recent Infinitiser postpaid customers service
To many subscribers who witnessed the launch of the service in Lagos, last week, it was so amazing to see the network hand its 26 million subscribers over, for free, to a section of its customers to interact with.
More so, when the Postpaid telecom landscape in Nigeria shows lots of confusion and complications, leading the customers to pay costly tariff and only enjoy additional features with additional charge.
It was not surprising to see smiles in the faces of some post-paid subscribers who were at the venue of the launch, immediately details of the service were unveiled. Called Glo Infinitiser, Globacom said this product is conceived to offer subscribers the full range of Glo voice, data and business offerings with the convenience of a single monthly bill. It said the product will eliminate the inconvenience of recharging different voice and data accounts within the month.
In fact, Globacom’s Head of Corporate Sales, Kamaldeen Shonibare, explained that the product was the first of its kind, developed to enable post-paid subscribers to make absolutely free calls to 26 million subscribers on the Glo network once the beneficiary pays the monthly subscription fee of N5,000. This is also in addition to a monthly 1GB data bundle.
For him, it was the biggest post-paid product offering ever in Nigeria. “Infinitiser gives a golden opportunity to achieve more, enables you to talk endlessly with loved ones and business associates. It helps you to close your deal and get fulfillment. It mitigates the difference between day and night because you can make free calls on it twenty four hour a day and seven days a week”.
According to him, the product is targeted at existing and potential pre and post paid customers. He explained that the new product also offers free 1GB of data monthly along with the free calls. Calls to other networks will be at the low rate of 25k per second, on-net SMS at N4 per message and international calls at the rate of N9 per minute to 7 destinations namely, US, UK landline, Canada, India, China, Singapore and Hong Kong.
Shonibare however added that the product is of super Closed User Group (CUG) which will appeal to business customers, high net-worth individuals, business owners and senior managers within the corporate, SME and Public sectors,
From his explanation, subscribers currently on the post paid tariff are eligible to migrate to the new Infinitiser, while individuals who currently spend more than N5,000 to recharge their pre-paid lines monthly also stand to benefit by moving to the Infinitiser post paid platform.
To join Infinitiser on the post-paid platform, new subscribers and those already on pre-paid will need to formally apply and fill subscriber agreement forms, make monthly N5,000 deposit, before their lines are activated.
High point of the product, according to Mr. Sheriff Kolapo of Glo’s Marketing Department is that even though Glo Infinitiser targets High valued customers with substantial value for their money, it has no complications or hidden charges. It gives the biggest value for postpaid customers in the history of postpaid business in Nigeria.