By Theodore Opara
CHEVROLET is not relenting in its efforts to becoming one of the topmost brands in the Nigerian market, as it plans the introduction of four new models into the market.
Disclosing this to the Nigerian Journalists who visited the Port Elizabeth Head office of the company in South Africa recently, Mr. Edgar Lourencon, President and Managing Director GM Africa, who addressed the journalists with his management team said the company will be launching exciting four new models into the market. Some of the new products include the all-new Captiva Sports Utility Vehicle, Sonic Sedan, Olando (MPV) as well as a new three ton pickup vehicle.
According to the President, the company is determined to offer the best product form Chevrolet to Nigerian because of the importance of the market to the company.
“We see Nigeria as one of key market’s with highest potentials”.
Chevrolet, he said will push more products on the sub-saharan Africa adding that a lot of more new products have been slated for launch between this year and 2013 aimed at improving services to the customers.
The Chevrolet boss however disclosed that the company has recorded appreciable growth in the first half of the year.
For instance, he said from January to June, this year, industry growth in South Africa stood at 15 percent, while GM grew by 40 percent. This growth he said was driven by quality products from Chevrolet.
As a global brand, the Managing Director, said they address the market needs of every market.
“We give every market their best need. In the last five year, we have ensured that no matter where we produce a product, the quality must be the same”, he stated.
At Chevrolet, he explained, that the investments they make are aimed at given the best to the customers adding that they are reaching Nigeria to know what was the best way to support the market.
“We will be a little more different than we used to be. There will be much more interaction with the marketers and the media”.
Generally, he disclosed that the products are doing well in many market but noted that what they ought to do in the case of Nigeria was to fine-tune the specifications.
“We want to make sure that the future is better than the past.
Although, the Chevrolet boss has good plans for his products in Nigeria, he see the competition from Toyota, Hyundai, and Kia as a serious challenge, in addition to forex instability and shortage. Other challenges include the issue of use car market as another challenge as well as fuel quality, duty structure and import regulations.