In recent time, the marketing profession is shifting to a new ground, Dr. Fidelis Nwankwo, Registrar, Institute of Direct Marketing of Nigeria (IDMN), spoke on the happenings in the direct marketing arena with Princewill Ekwujuru.

Every product brand has its playing ground. If a product does not have the financial muscle to play in the big league, it has to lay low.

PRESIDENTIAL election in Benue State did not go without an incident as no fewer than nine corps members and ad-hoc staff of the Independent National Electoral Commission, INEC, were abducted by unknown gunmen.

There is no doubt that Nigeria has all it takes to become one of the greatest given her array of natural and human resources. If she must be counted among the world’s 20 richest economies come 2020, then she needs to engage every available resource and the leaders must have the political will to make the necessary infrastructure available to the people to enable them give their best to the nation.

EXACTLY four years ago, I wrote a travelogue with the title: “Journey to Katsina”. I was in the state that was billed to produce the President of the Federal Republic of Nigeria after the 2007 presidential election.

Some observers in Saturday’s presidential election have alleged that there were incidences of rigging through under-aged voting, intimidation and other forms of electoral malpractices, particularly in two local government areas in Nasarawa State, namely Toto and Kokona.

Nigeria is a country of absurd economic realities. The 12th largest crude oil producer in the world and the second largest economy in Africa earn an estimated $2.2 million a day in oil revenue. Yet, its GDP per capita, at just over $1,400, is among the lowest for the continent and 54% of its 148 million people live on less than $1 per day.

SURROUNDED by countries inundated with bloody and crisis-laden democratic transition programmes, Nigerians on Saturday demonstrated their willingness to make their country one of Africa’s beacon of democracy.

As Christians in Nigeria join others worldwide to celebrate the Palm Sunday, Rev. Fr Leo Ukwani, has urged them to use God’s creation and man’s invention for positive purposes.

ONCE we are able to overlook the initial bumpiness of the 2011 elections, there are remarkable differences with previous elections that can make Nigerians more forgiving of the tardiness of the Independent National Electoral Commission, INEC. Among them, and most importantly, could be that Nigerians voted, and their votes, in most cases, counted.