IN line with its commitment to offering world class services, First Bank of Nigeria Plc (FirstBank) has embarked on the restructuring of its market facing departments. This involves creating specialized business units to serve specific customer segments. The changes are meant to help the bank serve its customers more efficiently and effectively.
The restructuring will involve the creation of four market facing business units namely; corporate, institutional, public sector and retail.
In a press release, the Group Managing Director/CEO, Mr. Bisi Onasanya said: “The new Operating Model will take off on October 4, 2010. To this end, we have put in place detailed plans to ensure minimal disruption to our customers ’business”.
Onasanya personally assured all customers that the new service regime will help improve the banks’ relationship with its customers.
FirstBank is Nigeria’s most diversified full_suite financial services group, providing over a century of dependable services. With more than 5 millioncustomers, ten (10) financial subsidiaries, and presence in the UK, France, South Africa and China, the bank is a national icon.
In an industry that has experienced turmoil in the past year, FirstBank remains a bastion of stability and strength and continues to be the nation’s largest bank. The financial services group in its 2nd Quarter 2010 figures boasted total assets and contingents in excess of N3 trillion, deposits in excess of N1.3 trillion, and loans and advances of N1.1 trillion.