By Princewill Ekwujuru
Malta Guinness, from the stable ofÂ Guinness Nigeria Plc with â€˜Top of World Goodnessâ€™ campaign strategy picked one of Nigeriaâ€™s young actors Mike Ezuruonye as the brand face of its malt drink; Malta Guinness.
In this capacity, Actor Mike Ezuruonye would be expected to always be a worthy ambassador of the brand at the brandâ€™s activities that may be organised to promote the marketing programmes of Malta Guinness.
During the tenure of this appointment, he would also be present at the brandâ€™s sponsored events, that may be in the areas of entertainment and any activity that would be of interest of the teeming consumers of this notable non alcoholic drink.
Mike Ezuruonye has featured in many flips that have topped Nigeriaâ€™s Home Video chats for a long while.Â Â
Malta Guinness, the multi award winning non alcoholic brand has been in the forefront of sponsoring exciting entertainment activities, which obviously has been adding to the â€˜Top of the Worldâ€™ Goodness feelings, which the consumers of this brand of taste have been savouring.
On the entertainment sphere, the non alcoholic brand, Malta Guinness, has continued to put smiles on the faces of the consumers and fun living Nigerians, through its annual sponsoring of the Malta Guinness Street Dance Africa, a national competition, which afforded gifted Nigerian youths to showcase their God given talents through dancing.
This competition has produced notable Champions like Soul Quest for Season l and Streethood in season II that represented Nigeria at international dance competitions.
Soon after premiering its new TVC, christened â€˜Word Upâ€™ Malta Guinness, extended its entertainment sponsoring portfolio, by deciding to search for the DJ, that would come up with the best mix from the wheel of steel where the Malta Guinness theme song, would form the major platform, hence â€˜Malta Guinness Mix Maniaâ€™ was born.
At the Malta Guinness Mix Mania competition, which took place at the prestigious La Lacachette Club, many notable DJs were brought together.
They included DJ A2 from Benin, DJ Bethuel from Port Harcourt, DJ Grand Pa from Lagos, while DJ Eska and DJ Skyz from Jos were also amongst the pack.