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Access Bank, HITV partner for UEFA league

Access Bank Plc, Africa’s financial services brand of global reckoning, has undertaken the sponsorship of the broadcast of UEFA competitions to the Nigerian public for the current UEFA season. This development follows HITV, Nigeria’s leading pay TV operator’s acquisition of the broadcast right for UEFA competitions for the 2009/2010 and 2010/2011 seasons following a keenly contested bid.

The Bank’s sponsorship of the UEFA competitions is in recognition of football as a passion sport for Nigerians, and as a further affirmation of its commitment to the development of sports, particularly football in the country. The gesture, according to a source within the bank: “the sponsorship aligns with the Corporate Social responsibility proposition of sports as a focus area and is aimed at facilitating the broadcast of the highly prestigious UEFA competitions to the Nigerian public”.

A unique feature of the HITV’s exclusive broadcast right is the simultaneous broadcast of the UEFA Champions League on the satellite, TV, internet and mobile platforms. This offers flexible opportunity to bring the game to a broad spectrum of football enthusiasts in Nigeria.  Live matches as well as comprehensive highlights and delayed match coverage will be available on the Hi Soccer and Hi Sports channels for viewing by Nigerians. The broadcast right acquired by HiTV gives it exclusive broadcast in Nigeria of the UEFA Champions League, the UEFA Europa Cup and the UEFA Super Cup.

Oceanic Bank unveils  ‘it’s a good day’ campaign
Oceanic Bank has unveiled a corporate advertising campaign that demonstrates its resolve to enhance service excellence, and commitment to wealth creation and building a stronger Nigeria.

According to the bank, the campaign also showcases its long standing commitment to indigenous entrepreneurs, growing small businesses, youth empowerment, and infrastructure financing among others.

Oceanic Bank’s managing director, Mr. John Aboh, explained that the bank wishes to let its teeming customers and shareholders know that a good day is always on offer everyday they walk into Oceanic Bank. “We are sending strong signals of a world of opportunities and benefits of stress-free banking available in Oceanic Bank. It is also a reassuring message that encourages our customers and stakeholders to ‘Start a new beginning,’ ‘Embrace the Future’, ‘Welcome Opportunity’ and ‘Live to the Fullest’ and experience peace with Oceanic Bank,” he said.

Today Is A Good Day is not only the title of the campaign but is also the title of the theme song whose interactive tunes is expected to make it a household song across the nation. The key element of the message is that Oceanic Bank sees every banking day as an opportunity to empowering the individual to achieve his potentials,  contribute to building a stronger Nigeria, building a better economy and empowering the individual to achieve his full potential.

The bank in a statement said, “In our adverts we have not only shown our contribution to building a stronger Nigeria but have also shown the benefits to people from all walks of life. We are calling on our customers and shareholders, and indeed, the entire Nigerian populace to embrace the opportunity to start something big and achieve their dreams with Oceanic Bank.”


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