Honeywell Flour Mills Plc has said that youth entrepreneurship is a key to its policy, reiterating readiness to continue inspiring youth by engaging them in activities that will explore and expose their inert and creative talents. Speaking at a meeting to flag off the Child Live Painting and Literary Arts Competition, titled “The Road to Sambisa” Executive Director, Marketing, Mr. Benson Evbuomwan, said that the company will continue to support initiatives and programmes that will impact positively in the lives of the youth.

Wilmar Africa, producers of Frytol vegetable oil has entered the Nigerian market with a fully integrated consumer activation. The campaign was to further establish the Frytol product to resonate amongst consumers. The last quarter of 2014 saw producers of the product deliver an unforgettable experience to market women, with their world class Edwomhemaa activation.

The yields on Nigerian bonds are seen rising next week on uncertainty over a delayed presidential election, while Kenyan Treasury bill yields will ease further on increased liquidity. Nigerian bonds yields will rise as Africa’s biggest economy prepares to hold presidential elections on March 28, while a planned Monetary Policy Committee (MPC) meeting to set rates on March 24 would also unnerve investors, traders added.

Former Central Bank Governor Charles Soludo, recently, claimed that the government’s poor management of the economy had resulted in the loss of N30 trillion. According to him, his estimates are based on rough calculations covering oil theft, money that ought to accrue to foreign reserves, unbudgeted oil subsidy payments, Customs duty waivers, leakages through self-financing government parastatals, unremitted sums by the NNPC, among others, Expectedly, the allegation triggered a combative response from the Minister of Finance, Dr. (Mrs.) Ngtozi Okonjo-Iweala, who described Soludo as Nigeria’s worst CBN Governor ever.

In January, Coca-Cola swapped its iconic logo with some popular names among Nigerians when it launched the Share a Coke campaign. Quickly the campaign inspired a sharing frenzy among consumers who were excited to share the moment with people that matter most to them. Adjudged as one of the best marketing campaigns, Share a Coke has continued to delight consumers and occupy the front burner of discourse in the marketing world. In this interview, Patricia Jemibewon, Marketing Director, Coca-Cola Nigeria Limited sheds more light on why the campaign resonates with consumers and why Coca-Colacontinues to evolve and stay ahead of trends.