By Franklin Alli
Ahead of next year’s election, Plural Media & Technologies Limited, has debuted an electioneering campaign product for both existing and aspiring politicians nationwide.

The hybrid mobile advertising vehicle is called “DigiAdvans.“With political campaigns being so competitive the product is designed to sets politician who is branded on the screen apart from other candidates and takes his messages directly to the people, ensuring that he/she gets unmatched visibility, said Managing Director, Bassey Uduak.

“With our DigiAdvans we are able to penetrate places other traditional media cannot reach and take your message to your audience wherever you want it and whenever you want it, ensuring that the audience you want to attract and reach is delivered,” Bassey said.

He said that the technology offers quick and easy turnaround to get clients’ campaign up and running; and it  is equipped with GPS tracking device so that the client can track directly the movement and location covered by the vehicles.

Explaining how the product works, he stated that it is called ‘Standalone advertising’ because your message stands out from that of competition; and it is ‘magnetic’ and cannot be ignored, switched off or turned over to the next page which means it gets noticed and works for you all the time.’

On the company’s track record in the industry, Bassey said that they have been in the vanguard of revolutionising the industry for the past five years.

He cited for instance that the very popular digital screen at Allen Avenue roundabout belongs to the company and has become the toast of discerning advertisers and media buyers.

“Put succinctly, our experience has shown that 99 per cent of the targeted consumers are always on the move.  This, has therefore necessitated the need to be more creative in targeting/reaching them adequately – like the popular saying goes, ‘when birds learn to fly without perching, the hunter must also learn to shoot without missing.”

“Compelling reasons why politicians should use the vehicle to reach out to their target are that it’s now the vogue globally, stressing further that  market survey conducted by Outdoor Advertising Association of Nigeria (OAAN), showed that 96 percent of respondents say digital advertising vehicle is advert delivered impactfully.