By Moses Nosike
With its intention to offering customers with a variety of quality products, Dufil Prima Foods Plc, makers of Nigeria’s No.1 noodle brand, Indomie instant noodles has re-introduced its Indomie Pepper Chicken Flavour into the market.
The Indomie Pepper chicken which was first introduced into the market sometime in September 2008 to satisfy consumers with special love for pepper was greeted by high demand and widespread acceptance among target consumers.
According to the Public Relations Manager, Dufil Prima Foods, Mr. Temitope Ashiwaju, the product was initially rested due to the challenges of meeting the increasing demand of consumers occasioned by the problem of logistics during the importation of the seasoning for the new flavour.
Ashiwaju explained that the company has since expanded its manufacturing capabilities towards achieving 100% local production of its noodles brand in Nigeria by investing in a seasoning plant at its Ota factory.
He noted that with this achievement, the company is now equipped to ensure that the pepper chicken flavour is produced to meet the ever high market demand.
He stressed that the new Indomie Pepper chicken is being re-introduced to meet the robust demand of an ever enlarging marketplace and pioneering the leadership position in the areas of innovation to achieve customer satisfaction.
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