By Bilesanmi Olalekan

In line with Coca- Cola’s commitment to inspire and empower the youth, the brand has unveiled a new campaign tagged “Billion Reasons to Believe”.The campaign is aimed at inspiring optimism among young people, challenging them to believe in themselves and achieve their dreams.

At the launch of the campaign, Patricia Jemibewon, Marketing Director at Coca-Cola Nigeria Limited,spoke about Coca-Cola’s belief in the potentials and creative ingenuity of teenagers, noting that all that teens needed to blossom is the courage to believe in themselves and the knowledge that the limitations they perceive had been the stepping stones to success for some other persons. She said the campaign would serve as a stimulus for young people through its message of optimism and by showcasing true stories of remarkable Nigerians who have leveraged limitations or challenges to leapfrog to success.