World renowned Apollo Tyres has formally launched its product range in Nigerian tyre market, appointing tyre division of foremost merchandise, Stallion Group as substantive custodian of the brand.

Dr. Louis Ceneviz, CEO, Apollo Tyres (Pty) South Africa who conferred the honour on the marketers said at an inaugural banquet titled ‘evening with Apollo Tyres South Africa CEO’ at the Oriental Hotel Lekki Lagos that Apollo Tyres is a global brand with an annual turnover of $2.5billion.

Established in India more than three and half decades ago, the Apollo brand according to Dr. Ceneviz has plants in three continents – Africa, Asia and Europe with nine technologically advanced plants in various locations – (two in South Africa, two in Zimbabwe, four in India and one in the Netherlands).

He described its foray into the Nigerian market “as the beginning of an exciting journey that will enable Apollo Tyre usher ultra high performance products that are suitable for speeds of up to 300km per hour.”

“We believe offering the right product to the right customer is essential … and that is why we develop niche applications within a larger category to enable the provision of efficient fuel and cost saving products for each product segment,” Apollo helms man said.

Also describing Apollo Tyres as precision engineered tyres, Mr. Ceneviz said the company spares no expense when it comes to plant equipment that produces high quality premium tyres. Apollo Tyres currently produces 400, 000 metric tons of tyres across all automotive categories annually with exports to more than 70 market destinations worldwide.

Apollo adheres to stringent international regulations Mr. Ceneviz said, adding that “our products emphasis safety – a criterion that has afforded Apollo long standing relationships with Audi, Fiat, GM, Hyundai, Mahindra & Mahindra, Suzuki, Mercedes Benz, Mitsubishi, Tata, Volkswagen, Ashok Leyland and Eicher.”