By PROVIDENCE OBUH

The Lagos Business School has advocated the need for industrial research, as a catalyst for growth and quality management decision in an organisation.

“There is no way out, they just need research, they need research to give them the facts and the figures on which to base decision-making, if they don’t have information then the management decision would be difficult and it would be difficult to strategise on decision that will move the business forward,” says Mrs. Martha Onyeajuwa, Director of the GfK Centre/ Lecturer, Research Methodology.

Onyeajuwa spoke at an interactive forum on Market and Social Research with the theme: Industry Growth through Research, under the auspices of the LBS, Pan-African University.

“Nigerians do not believe in themselves, they do not give information, and I can tell you that they do research that make them carry out day-to-day operations, they don’t have strategic research which focuses on the long-term.