With the goal to formalize, scale, and monetize Africa’s rapidly growing creative economy, Lanre Shittu Motors (LSM) and Industry Nite have announced the launch of the LSMi Creative Hub, a transformative creative infrastructure platform.

The hub represents a strategic joint venture that shifts the sector from fragmented individual activity toward coordinated, consortium-led growth. Located on T.F. Kuboye Road, Oniru, Lagos, it is positioned as a flagship model for how creative enterprises can aggregate assets, unlock value, and operate at scale. 

The LSMi Creative Hub is conceived as an experiential and digitally enabled creative district—bridging critical infrastructure gaps while converting informal creative activity into structured, investment-ready enterprises. The initiative responds directly to systemic constraints across the sector, including limited production infrastructure, weak commercialization pathways, and restricted access to global markets.

The Hub is built on a unified value-chain model—Create → Showcase → Commercialize—ensuring end-to-end support for creative talent and enterprises:

The Content Factory: A state-of-the-art production and IP formalization center enabling creators to produce, protect, scale, and monetize intellectual property for both local and international markets.

The Showcase & Exhibition Arena: A dynamic cultural venue hosting concerts, festivals, exhibitions, and brand activations, serving as a discovery and visibility engine for emerging and established talent.

The Creative Marketplace: A curated, modular retail and hospitality district offering creators and vendors structured, commission-based commercial opportunities within a high-traffic ecosystem.

The partnership leverages LSM’s strengths in workforce development, mobility infrastructure, and industrial systems—including their first hub investment with Autohaus in Lekki for car lovers, drifters and automobile enthusiasts—alongside Industry Nite’s 16-year legacy of cultural programming, artist development, and IP creation. This 16-year success includes stimulating over $10M in artists’ earnings, contributing to 10,000+ job creations, and showcasing over 100 headliners and 5,000+ emerging talents to a growing community of 1M+. The LSMi Creative Hub introduces a transparent governance and revenue-sharing framework designed to attract institutional capital and blended finance. This model positions the Hub as a de-risked, scalable platform for investment into Africa’s creative industries.

Speaking about the strategic partnership, Matthew Ohio, Chief Promoter, LSMi Creative Hub said, “Africa’s creative economy is scaling rapidly, yet over 90% of creators in Nigeria remain informal—excluded from global royalties, licensing systems, and structured growth pathways. The LSMi Creative Hub is designed to solve this structural gap by building the physical and digital infrastructure required to formalize and scale the sector.”

The launch of the LSMi Creative Hub aligns with a broader continental shift toward creative economy formalization under frameworks such as AfCFTA, where intellectual property, cultural exports, and digital services are increasingly recognized as drivers of economic growth-integrating production, distribution, and commerce within a single ecosystem, the Hub serves as a replicable model for creative industrialization across Africa—demonstrating how collaboration can unlock scale, efficiency, and long-term value.